National· August 15, 2026 at 11:20 p.m.
Rolex Files Lawsuit Against Quebec Jewelry Store and Influencer

Key takeaways
- Rolex has filed a lawsuit against a Quebec jewelry store and its owner
- The lawsuit alleges trademark infringement, passing off, and unfair competition
- The defendants are accused of customizing Rolex watches
A prominent jewelry store in Quebec, Bijoux Medusa, and its owner, Julien Duguay, are facing a lawsuit from luxury watchmaker Rolex. The legal action stems from allegations that the defendants have been selling customized watches, which violates Rolex's intellectual property rights.



